14. Februar 2022 Tobias Hohenauer

Today, I would like to briefly introduce all my social media outlets, and why I use them.

Whereas the primary advantage of being on social media is of course visibility and search engine optimization, each platform has its own benefits for a freelancing business. Here are my two cents about the channels I use.

1. LinkedIn

This has become my go-to place for posting and networking alike. Most agencies I work with have first contacted me here and, it is easy to find new leads and interesting people at the same time. Additionally, I heavily rely on LinkedIn for getting the latest news from the biotech and life science sector. I even set up a company profile here, yet I am unsure if this is really the way to go. Boosting posts with money would be tempting, but at the same time, I think I can reach people just as well organically when posting on my personal profile. If you have experience with boosting posts or doing it regularly, please leave a comment below. I would be happy to hear about people’s experiences.

2. Instagram

Rather than being useful on a professional basis, Instagram is maybe more of an old habit that is hard to let go of. When I first started freelancing, I primarily used it to find inspiration or new styles to adopt. In turn, I made a point of not only posting pretty pictures but adding step-by-step information on my design process. Then, my workload started going up little by little and I simply did not have the time anymore to post on Instagram regularly. As a result, I lost most of my followers and reach. Recently, I started posting there again, but so far it is pretty pictures only.

3. YouTube

My rationale behind using YouTube is currently twofold: On the one hand, of course, I would like my animations to get noticed by a broader audience. On the other hand, longer animations in HD do come at considerable file size. Hosting a 2-3 minute long video on my own website does not seem practical at this point and I, therefore, decided to only self-host shorter animations. The longer material can be found on my YouTube channel and I will provide previews and links here on lifescience-graphics.com.

4. Twitter

What to say about Twitter… Well, everyone is there, so it seemed only natural to open an account. I just did so very recently, so I do not have anything going on in terms of use or other benefits. What I can say though is that for now, I will not post videos on Twitter. I tried once, but the quality becomes abysmal and I have no idea how this could be the case on „the“ social information platform.

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please feel free to contact me about your project using the details provided here or through my LinkedIn profile. talk to you soon!

Dr. Tobias Hohenauer
Guardinistr. 163
81375 Munich
Germany

hello@lifescience-graphics.com

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